Welcome to morris.wm

February 28, 2009 · Posted in Announcements · Comment 

The tag line for this blog is: where pr, higher ed, media, technology and culture collide. That verb is a bit strong, perhaps. But as anyone who works in higher education knows, media (especially social media) and technology are having a disruptive impact on the life of the university and are challenging and transforming educational culture. And, of course, because of this and because of the changing landscape of how our audiences consume and share information, it’s also having an impact on higher ed pr.

The good news is that it’s an exciting time to be telling the stories of our colleges and universities. And higher education pr/marketing is transforming in interesting ways. Anybody remember mailing out news releases? I’ve only been in the business nine years, and my day-to-day work has changed dramatically over that time (even as the basic need of a well-crafted message via the right medium for the intended audience remains the same).

What I intend to do with morris.wm is provide minor examples, anecdotes, speculations and analyses of where the nouns mentioned in the tag line intersect. My hope is that posts will be short but useful, infrequent but regular (most likely 1-2 per week) , and heavily rooted in the why and the what if more than the how. Your comments are welcome.

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