Trend alert: Whoopie Pies are the new cupcakes
The Trader Joe’s Fearless Flyer arrived today. One of the offerings is a container of six Whoopee Pies (presented, of course, as advocacy for a regional American tradition). So I’m hereby calling Whoopie Pies a trend because:
- The Cook’s Country Cookbook I received for father’s day (or was it my birthday?) last year contains a recipe for Whoopie Pies.
- The latest Penzey’s Spices catalog contains a recipe for Whoopie Pies (and a photo of one on the front cover).
- The latest issue of Costco’s magazine for its members contains a recipe for Whoopie Pies.
Of course, the New York Times beat me to the punch back in March 2009. But based on the evidence above, it now appears to have solidly trickled down in to the middlebrow. So if you are one of the countless people who opened up a cupcake shop in the past four years, you better add this to the menu. And if you are having a cutesy trendy wedding this summer, you might want to switch out the cupcakes for Whoopie Pies. Or not — I mean, once it hits Costco’s magazine, the trend is rather played out.
Let’s see. Red Velvet Cake has already had a run and Boston Cream Pie is doing well too so I’m going to call it now — the next major American dessert trend is going to be the rehabilitation of Baked Alaska, which I believe has already happened on the fine dining scene, but as far as I know has yet to make it seriously mainstream. Or maybe it’ll be icebox cake.
Wm’s Twitter stream- morriswm: RT @fakebaldur: This: http://t.co/NTaIPRJx “Khan Academy: It’s Different This Time” February 5, 2012
- morriswm: RT @Nobilis: I figured out why I don't like Tumblr: There's no room for conversation. It's a place to put up billboards. February 2, 2012
- morriswm: @ImaginaryZina @mel_leilani Yep. That's what I do. But I only do it on 1 out of the 4 times that I would normally click. So. Lost pageviews. February 2, 2012
- morriswm: @HeidiTighe 3/4 of the time I will just forget it. The other 1/4 I'll just Google the headline. February 2, 2012
- morriswm: RT @stacylwhitman: @morriswm The thing that drives me most nuts about it is that it *appears* to be a link to the newspaper itself. February 2, 2012
- morriswm: @stacylwhitman Exactly. February 2, 2012
